December 01, 2019 Hastrid
In the last meeting, we presented a product that is a beverage product called
‘Ya-Cool’. We chose
‘Ya-Cool’ as our brand because the pronunciation is similar with the main ingredient that we used that is Yakult. We used a logo that can represent our product. The beige colour in our product symbolized the Yakult and the colours at the bottom symbolized the variant of fruits.
‘Ya-Cool’ is a product which is a blend of Yakult as main ingredient of our product and fruits. What distinguishes our product with other products are we used juice, not used syrup and also used bottle packaging that can be reused or recycled. The strengths of our product are we used juice from fresh fruits that can be refreshing people and used bottle packaging that can be reused or recycled. The weakness of our product is we used the ingredients that easily to find so it can be imitated by people. To solve this problem, we will make new innovations so that people cannot imitate our product easily. We sell our product at
Gunadarma Campus E area which is located at Kelapa Dua, Depok. The reason we chose this area to sell our product because it is not only near to campus, but also near to residential areas and various instances. With an estimated sales of 100 bottles a day, the profit we will get from selling our products is IDR 382.000/ day or IDR 3.820/bottle.
Name: Hastrid
Class: 4SA01
NPM: 13616243
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